Home Online Marketing YouTube Demographics & Knowledge to Know in 2022

YouTube Demographics & Knowledge to Know in 2022 [+ Generational Patterns]

Likelihood is, you have in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is an incredible supply of leisure, YouTube has additionally proved itself to be a precious software for entrepreneurs. With a worldwide consumer base of greater than 2 billion individuals, it is also protected to imagine that your target market is on the platform.

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On this put up, we’ll go over key YouTube statistics you should know in 2022 that will help you reach your advertising efforts.

2022 YouTube Demographics

Beneath, we’ll go over essentially the most crucial YouTube statistics that present entrepreneurs how world audiences are utilizing the platform.

Normal YouTube Person Demographics

youtube demographics: 81% of U.S. adults say they use YouTube, up 8% from 2019

  • 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Analysis)
  • YouTube is the second most visited web site on the planet. (Hootsuite)
  • YouTube accounts for greater than 25% of complete worldwide cell site visitors. (Sandvine)
  • YouTube has 2+ billion customers, making up nearly one-third of all the web. (YouTube for Press)
  • In 2021, 36% of U.S. adults say they go to YouTube a number of occasions a day. (Pew Analysis)
  • These 2+ billion customers are current in over 100 international locations and devour content material in 80 totally different languages. (YouTube for Press)
  • 70% of viewers purchased from a model after seeing content material on YouTube. (Google Adverts)
  • 49.3% of all YouTube viewing time in 2022 will probably be cell. (eMarketer)
  • YouTube is the highest video streaming app, and the typical consumer spends 23.2 hours per 30 days watching content material. (App Annie)
  • The most well-liked YouTube video is Child Shark Dance with 10.41 billion views. (Statista)
  • YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
  • 70% of individuals used YouTube to train in 2020. (YouTube)
  • Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

YouTube Age Demographics

YouTube demographics: YouTube will nearly double the penetration of Tiktok among millennials this year.

  • Millennials belief YouTube greater than every other era. (HubSpot Weblog Analysis)
  • 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they uncover new merchandise most frequently on YouTube. (HubSpot Weblog Analysis)
  • In 2021, 95% of U.S. adults between 18 and 29 years of age stated they use YouTube (the age demographic with the best share) whereas solely 49% of U.S. adults who’re 65+ years reported utilizing it. (Pew Analysis)
  • As of 2022, 20.2% of YouTube’s promoting viewers is between 25 and 34 – the most important group – and 15.5% is between 35 and 44. (Hootsuite)
  • In 2020, 80% of U.S. mother and father with a baby age 11 or youthful say their little one watches movies on YouTube, and 53% of these kids use the platform each day. (Pew Analysis Heart)
  • 84% of fogeys who use YouTube or YouTube Youngsters agree that YouTube makes studying extra enjoyable for his or her kids. (Oxford Economics)

YouTube Gender Demographics

Please notice that viewers knowledge for people who don’t determine inside the binary will not be reported.

  • 82% of U.S. adults who determine as male report utilizing YouTube. (Pew Analysis)
  • 80% of U.S. adults who determine as male say they use YouTube. (Pew Analysis)
  • 45.8% of YouTube’s complete promoting viewers identifies as feminine. (Hootsuite)
  • 54.2% of YouTube’s complete promoting viewers is male. (Hootsuite)

YouTube Geography Demographics

  • As of February 2021, 16.6% of YouTube website visits come from the US, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
  • YouTube has launched native variations of the platform in additional than 100 international locations. (YouTube for Press)
  • 74% of U.S. adults residing in rural areas,, 81% of these residing in suburban areas, and 84% residing in city areas report utilizing YouTube. (Pew Analysis)

What Completely different Generations Watch on YouTube

What Gen Z Watches on YouTube

youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

  • In keeping with a 2021 report, 83% of Gen Z have used YouTube to look at soothing content material that helps them loosen up. (YouTube)
  • 85% of teenagers use YouTube, making it the most well-liked amongst teenagers. (Pew Analysis)
  • 82% of Gen Z say they’ve used YouTube to look at content material that may make them really feel nostalgic. (YouTube)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube after they wish to loosen up or revisit optimistic reminiscences from their previous. When you’re concentrating on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

youtube demographics: Millennials trust YouTube more than any other generation

  • YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
  • A 2022 report discovered that YouTube may have almost double the penetration of TikTok amongst millennials this 12 months. (eMarketer)
  • Millennials want watching:
    • Information and human curiosity tales to maintain updated
    • Unboxing and product evaluation movies to affect spending
    • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube after they wish to study one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and atone for the information. When you’re concentrating on millennials, information tales, product evaluations, entertaining content material, and galvanizing content material will win out.

Methods to Goal the Proper Demographic on YouTube

Whereas every era may watch pretty comparable content material, it is vital to keep in mind that the aim is totally different. For Gen X it is perhaps to reminisce, whereas for Boomers it is to avoid wasting time, and for Millennials and Gen Z, it might be to study one thing new.

To correctly goal the suitable demographic on YouTube, take note of the most well-liked classes and sorts of movies they watch on the platform.

Simply as it’s for all social networks, constructing a presence on YouTube requires understanding which segments of your viewers are already there and what they’re watching.

Use these statistics to create a YouTube advertising technique that speaks to your viewers’s pursuits, drives income, and will increase conversions.

Having that info makes it simpler to create content material that speaks to their pursuits, maximize ROI, and obtain common advertising success.

Editor’s notice: This put up was initially revealed in April 2019 and has been up to date for comprehensiveness.

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